Wednesday, February 16, 2005

London's Jazz FM to Become Smoother

102.1 Jazz FM in London will relaunch itself as Smooth FM within the next six months in an attempt to appeal to a much wider audience of listeners. The station is obviously having an identity crisis by currently calling itself "Jazz FM" while playing a wide ranger of R&B and Motown, in fact, you'll hear everything but jazz (at least during the daytime hours). By rebranding, the station will continue fill their daytime schedule music from artists such as Marvin Gaye, Alicia Keys, Stevie Wonder, George Benson, Diana Krall and Michael Buble, among others. One would hope that they could sprinkle more "chill"sounds in their format.

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